Building great brands
takes the right people.
Fluid Consulting helps founders turn ideas into real, scalable brands by shaping strategy, assembling the right partners, and guiding execution. With over 20 years of experience across beverage and consumer brands, I help bring ideas to life without losing what makes them special.
Meet Bo, Founder and CEO of Fluid Consulting
Bo has over 20 years in the Beverage Alcohol Space leading brands to successful futures. His background in distribution allows for a unique understanding of wholesaler expectations, giving him an immediate advantage in the market.
INDUSTRY HIGHLIGHTS:
Created, launched and commercialized spirit, wine, beer, RTD, and non-alc brands
Fractional CEO / Advisor to multiple brands across categories
Proven ability to take brands from concept to shelf to scaling markets
Built countless retail + distributor relationships across the USA and Carribean
WHAT FLUID CONSULTING DOES
I’ve spent my career building brands alongside founders, distributors, and operators who care about doing things the right way. Fluid Consulting exists to help good ideas move faster, smarter, and with fewer mistakes—while keeping the process collaborative, creative, and fun.
I don’t believe in overcomplicating things. Clear thinking, the right people, and steady execution go a long way.
How I help
My value isn’t just strategy—it’s knowing how to turn a vision into reality by bringing the right people together and keeping everything aligned.
With the right budget, I can act as a one-stop resource—packaging together the people, services, and oversight needed to bring a brand to life. Some engagements are strategic and short-term; others evolve into longer-term partnerships where I stay closely involved.
High-level brand and go-to-market strategy
Connecting founders with trusted partners across marketing, design, formulation, co-packing, distribution, and sales leadership
Vetting, hiring, and onboarding teams at the right stage and budget
Overseeing partners and processes to ensure alignment with the founder’s vision
Helping ideas move from concept to market with clarity and confidence
Strategy matters.
People matter more.
How I work.
I work with the right people and brands—those that are kind, collaborative, curious, and excited to build something new. The most successful partnerships are rooted in shared values, trust, and a genuine desire to create something unique.
I don’t sell products on behalf of brands. My role is to build the strategy, structure, and teams that allow sales to work naturally and sustainably. That focus keeps things authentic—for me and for the brands I support.
Fit matters.
Built with intention,
powered by the right people.
Let’s See If It’s a Fit
If you’re building something interesting and think we might work well together, I’d love to hear about it.
